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3 November 2014

Pet diabetes month 2014

November sees the UK’s sixth Pet Diabetes Month, supported by MSD Animal Health.

November sees the UK’s sixth Pet Diabetes Month, supported by MSD Animal Health. As well as continuing to raise awareness of the condition, 2014 sees a real emphasis on diagnosis. In addition, recognising the dedication and commitment required to manage pet diabetes, two awards have been created. One is for pet owners and one for veterinary staff.

Diabetes is one of the most common hormonal diseases of cats and dogs. Evidence suggests, like in humans, it may well be on the increase, too. Around a third of UK vets say that they believe they are already seeing more cases of diabetes in cats.1 In pets, the condition usually requires regular insulin injections to be given to control blood sugar levels – usually twice daily for most dogs and in all cats with the condition.

Managing pet diabetes effectively requires a greater level of engagement in the pet’s treatment from the owner than with many other pet diseases. Some 70% of dog owners and 90% of cat owners who treated their own pet for diabetes say they would ‘without a doubt’ recommend others in the same position go ahead and treat.2,3

Zorica Agbaba, a member of the MSD pet diabetes team: “A diagnosis of diabetes and decision to treat a feline or canine patient requires a lifelong commitment from the owner. It’s about time we celebrated the many loving pet owners who commit to giving their pet regular insulin injections and the practice staff who support them.”

She continued: “In veterinary practices there are outstanding individuals who make an extra effort to provide reassurance for pet owners when they may feel overwhelmed or fearful of their ability to cope with their pet’s diabetes. The Professional Carer of the Year could be a vet, vet nurse, animal nursing assistant or receptionist.”

All the details, including details on how to arrange a free diabetes urine test for cats and dogs, can be found at www.mypetonline.co.uk/petdiabetesmonth. Mypetonline is source of information about what’s going on during the campaign, tips on diabetes detection and prevention, plus lots of fun activities to get the attention of pet owners of all ages.

Pet owners and practice staff can nominate in either category before the deadline of 30th of November. The winners will be announced in December following Pet Diabetes Month, with the chosen pet carer winning a photo shoot with their pet and the professional carer winning a registration to the London Vet Show 2015.

  1. Diabetes global market research – July 2013, UK – MSD Animal Health
  2. Niessen S.J.M., Powney S., Guitian J., Niessen A. P.M., Pion P.D., Shaw J.A,M, and Church D.B., Evaluation of a quality-of-Life tool for dogs with diabetes mellitus, J Vet Intern Med 2012;26:953–961
  3. Niessen S.J.M., Powney S., Guitian J., Niessen A. P.M., Pion P.D., Shaw J.A,M, and Church D.B., Evaluation of a quality-of-life tool for cats with diabetes mellitus, J Vet Intern Med 2010;24:1098–1105