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7 January 2015

MSD Animal Health Equine Launches New Support Materials
- Keeping Britain’s Horses Healthy

Milton Keynes, January 07, 2015 – MSD Animal Health’s equine division has launched its new series of materials to support its Keeping Britain’s Horses Healthy Campaign (KBHH). 

These include materials for both yards and veterinary practice reception areas.  The yard materials provide posters giving guidance and advice on prevention of Infectious Respiratory Disease and the steps which should be taken to control a potential outbreak. Both pieces have the ability to be tailor made to an individual yard.  The vet materials include a Vet Reception Pack, aiming to help receptionists educate owners on why they should vaccinate and the benefits of preventive healthcare.

Peter Young, MSD Animal Health Equine Business Manager comments:  “Our first wave of support materials focused very much on equine vets and owners – helping raise awareness of the importance of preventive healthcare and driving owners towards vets for advice.  This phase of materials helps support yard owners and receptionists, aiming to fill some of those communications gaps where advice and guidelines on individual horse’s vaccination requirements and yard protocols can play a vital role in preventing the spread of disease and controlling outbreaks.”  

KBHH is a national campaign to educate horse owners on endemic infectious disease, vaccination, herd immunity and the importance of preventative healthcare.  A wide range of educational materials are available for veterinary surgeries and direct to owners.  A national PR, advertising and social media programme supports the campaign, creating a high level of awareness, together with a dedicated website www.healthyhorses.co.uk.  The website, aimed at driving owners back to their veterinary practices, includes a vet finder, exclusively for equine practices, and healthcare information. 

For full details of the launch programme and how your practice can get involved with Keeping Britain’s Horses Healthy Campaign talk to your Account manager, call us on 01908 685685 or refer to www.healthyhorses.co.uk.

About MSD Animal Health

Today's MSD is a global healthcare leader working to help the world be well. MSD Animal Health, known as Merck Animal Health in the United States and Canada, is the global animal health business unit of MSD. Through its commitment to the Science of Healthier Animals™, MSD Animal Health offers veterinarians, farmers, pet owners and governments one of the widest range of veterinary pharmaceuticals, vaccines and health management solutions and services. MSD Animal Health is dedicated to preserving and improving the health, well-being and performance of animals. It invests extensively in dynamic and comprehensive R&D resources and a modern, global supply chain. MSD Animal Health is present in more than 50 countries, while its products are available in some 150 markets. For more information, visit www.msd-animal-health.com.

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