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17 March 2015

MSD Animal Health Finds Britain’s Greatest Horse!

Milton Keynes, March 17, 2015 – The search for Britain’s Greatest Horse is over!   Ex-racehorse, Ambleside from Devon, has been awarded Britain’s Greatest Horse for 2014 through MSD Animal Health’s Keeping Britain’s Horses Healthy (KBHH) campaign, in partnership with Horse&Rider magazine.  Owned by Janette Munch, 23 year-old Ambleside is an ex-racehorse that has found a new role in life, patiently teaching people to ride.

It’s nearly a year ago that MSD Animal Health Equine, together with our partners, launched the healthy horses campaign KBHH.  The feedback from vets in the field and horse owners has all been very positive, as the campaign has hit the right note amongst its many audiences.  The campaign was designed to position the vet at its centre, creating opportunities for the practice to construct an engaging and profitable dialogue with horse owners.

Over the last 10 months KBHH has created plenty of dialogue in the equine media too.  The communication campaign ran across different platforms - online and in print both nationally and locally.  Coverage of campaign news and health-related articles in the horse press alone have reached over 320,000 readers.  In partnership with Horse&Rider magazine the search for Britain’s Greatest Horse competition was also run through the campaign’s website (www.healthyhorses.co.uk), and aspects of the Campaign have been shared across social media as well, in particular via Facebook, Twitter and YouTube.

Milton Keynes, March 17, 2015 – The search for Britain’s Greatest Horse is over!   Ex-racehorse, Ambleside from Devon, has been awarded Britain’s Greatest Horse for 2014 through MSD Animal Health’s Keeping Britain’s Horses Healthy (KBHH) campaign, in partnership with Horse&Rider magazine.  Owned by Janette Munch, 23 year-old Ambleside is an ex-racehorse that has found a new role in life, patiently teaching people to ride.

It’s nearly a year ago that MSD Animal Health Equine, together with our partners, launched the healthy horses campaign KBHH.  The feedback from vets in the field and horse owners has all been very positive, as the campaign has hit the right note amongst its many audiences.  The campaign was designed to position the vet at its centre, creating opportunities for the practice to construct an engaging and profitable dialogue with horse owners.

Over the last 10 months KBHH has created plenty of dialogue in the equine media too.  The communication campaign ran across different platforms - online and in print both nationally and locally.  Coverage of campaign news and health-related articles in the horse press alone have reached over 320,000 readers.  In partnership with Horse&Rider magazine the search for Britain’s Greatest Horse competition was also run through the campaign’s website (www.healthyhorses.co.uk), and aspects of the Campaign have been shared across social media as well, in particular via Facebook, Twitter and YouTube.

Peter Young, Equine Business Manager adds:  “We were pleased to see that a large number of practices extended this dialogue through their own communication campaigns adding a truly personal touch to a national initiative.  Print media coverage has been excellent – there have been over 14 feature articles which have appeared in all the national equine press covering equine infectious diseases:  how they can be managed through vaccination to promote herd immunity and the importance of biosecurity.  Last autumn a local media campaign successfully created a focus on the recent flu outbreaks reported by the Animal Health trust. The campaign reminded owners, in the locality of outbreaks, of the need to verify the vaccination status of their horse.”

Plans for 2015 include a focus on yards to encourage population management as well as a ‘responsible horse owner pack’ with information for horse owners on the key pillars involved in preventive healthcare.

About MSD Animal Health

Today's MSD is a global healthcare leader working to help the world be well. MSD Animal Health, known as Merck Animal Health in the United States and Canada, is the global animal health business unit of MSD. Through its commitment to theScience of Healthier Animals™, MSD Animal Health offers veterinarians, farmers, pet owners and governments one of the widest range of veterinary pharmaceuticals, vaccines and health management solutions and services. MSD Animal Health is dedicated to preserving and improving the health, well-being and performance of animals. It invests extensively in dynamic and comprehensive R&D resources and a modern, global supply chain. MSD Animal Health is present in more than 50 countries, while its products are available in some 150 markets. For more information, visit www.msd-animal-health.com or connect with us on LinkedIn.

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