19 May 2015
Not a Dry Eye in the House? MSD Looks Closer to Prevent Canine Vision Loss
MILTON KEYNES, UK, May 2015 – MSD Animal Health (a division of Merck & Co., Inc., Kenilworth, NJ, USA.) is launching a new campaign that veterinary practices can get involved in this summer. ‘Take a closer look’ encourages dog owners to have their pet checked for dry eye (keratoconjunctivitis sicca). The condition causes progressive loss of vision unless detected and treated early; often this is before the pet owner even realises there is a problem. Practices can register to take part for free at www.ukvetsonline.co.ukfrom 1st June and help prevent pets from suffering pain, discomfort and even blindness.
Around 1 in every 22 dogs suffer from dry eye which in most cases is caused by destruction of the glands that produce tears needed to lubricate the surface of the eye. In the early stages, the pet’s eye surface may look dull but in many cases clients observe no changes at all. The ‘look closer’ campaign encourages dog owners to complete an online risk assessment and download a voucher for a free Schirmer tear test, which is diagnostic for dry eye, to take to their local vet practice.
Practices benefit from the additional footfall as well as the opportunity to make an early diagnosis which is essential for more successful treatment of the condition. Registration gives practices access to a free online CPD update on dry eye, as well as free Schirmer tear tests and a host of support material. Participating practices will also be listed in the ‘vet finder’ area of the mypetonline website and will be given extra help in the form of client emails, texts and postcards to raise awareness in their local area.
Informative videos will also be available explaining the condition and practices will be able to embed those in their websites and share the content on social media. There’s a fun quiz and prizes to win for pet owners visiting the dry eye pages on mypetonline. The summer campaign will open up to dog owners on 1st July and run right through to 31st August.
‘Take a closer look’ offers an exciting opportunity for practices to be proactive about identifying a condition that has a devastating impact on pets and their owners, with all the professional support that MSD can put behind a national awareness raising drive.
Zorica Agbaba, Optimmune® Marketing Manager says, “There can be few things more likely to bond a pet owner to a practice than the ability to save their pet’s sight. We know the vets and nurses are passionate about the health and welfare of pets under their care and there is nothing more demoralising than the patient being presented after the condition has already progressed. The ‘Take a closer look’ campaign seeks to drive pet owners into practices at an early stage to help vets and nurses do what they do best – make pets’ lives better.”
Practices are encouraged to register early from 1st June to make sure they have all the materials in place to take full advantage of this important campaign. Register for free at www.ukvetsonline.co.uk
About MSD Animal Health
Today's MSD is a global healthcare leader working to help the world be well. MSD Animal Health, a division of Merck & Co., Inc., Kenilworth, NJ, USA., is the global animal health business unit of MSD. Through its commitment to the Science of Healthier Animals™, MSD Animal Health offers veterinarians, farmers, pet owners and governments one of the widest range of veterinary pharmaceuticals, vaccines and health management solutions and services. MSD Animal Health is dedicated to preserving and improving the health, well-being and performance of animals. It invests extensively in dynamic and comprehensive R&D resources and a modern, global supply chain. MSD Animal Health is present in more than 50 countries, while its products are available in some 150 markets. For more information, visit www.msd-animal-health.com or connect with us on LinkedIn.
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Optimmune® contains 0.2% ciclosporin. Legal Category POM-V.
Please see product datasheet for further details.
For further information contact MSD Animal Health, Walton Manor, Walton, Milton Keynes, MK7 7AJ or visit www.msd-animal-health.co.uk
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