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25 June 2016

Horse Health Week to Run Again in September 2016
Focus on equine preventative healthcare welcomed by vet practices

Milton Keynes, June, 25th, 2016 – The results are out and MSD Animal Health’s first Horse Health Week (HHW), which started on 21st September 2015, proved to be a welcome preventative healthcare campaign by equine practices. It will therefore run again on 26th September 2016.

HHW to be run again in 2016

Peter Young, Equine Business Manager comments: “We were very pleased with the response to HHW and the significant numbers of equine vets who got involved. We’re keen to run the campaign again this year and are encouraging equine practices to feed back their comments on 2015 to their MSD Animal Health Equine Account Manager so we can ensure that we develop the materials in line with what practices and their clients want. That way, we can improve the campaign and the results we get, helping to raise the standards of preventative healthcare for the horse in Britain.”

HHW widely supported by vets

The HHW campaign was actively supported by vets across the country on Facebook, Twitter, YouTube and their own practice websites. Supporting partners, including the Animal Health Trust, BEVA, Baileys, World Horse Welfare and Vet Times also participated in the HHW campaign.

The campaign focused around seven pillars of preventative healthcare, aiming to engage new and existing horse owners and encouraging them to adopt preventative healthcare practices for their horses. Equine vet practices used the communication resources to connect with their clients through a range of educational materials for owners, and the week drew increased interest to the new Keeping Britain’s Horses Healthy website (www.healthyhorses.co.uk).

Peter Young adds: “Those practices interested in getting involved in HHW 2016 should express their interest as early as possible. Put the date in your diary now and contact your MSD Animal Health Equine Account Manager.”

For full details on HHW 2016, please contact your MSD Animal Health Equine Account Manager, call us on 01908 685685 or refer to www.healthyhorses.co.uk.