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30 August 2016

Support Your Practice through Horse Health Week, 26th – 30th September
Focusing on the Small Things that Make a Big Difference

Milton Keynes, August 30, 2016 – This year’s Horse Health Week, taking place between 26th and 30th September, aims to focus vet equine practices on ‘Taking care of the small things that make a big difference’. Organised by MSD Animal Health Equine through its Keeping Britain’s Horses Healthy campaign, the week will be supported with a full toolkit of resources designed to help practices promote their businesses and educate and promote the benefits of preventative healthcare.

Peter Young, Equine Business Manager adds: “This year’s Horse Health Week has been created to focus on the small things we can all do to help keep our nation’s horses happy and healthy. We are encouraging equine vets to get involved and engage with their clients throughout the week with the support of our toolkit. This celebration of Britain’s horses and the things we can do to improve their health is a positive opportunity for vets to build client loyalty and attract new clients. I urge practices to do as little or as much as they can, but I urge them to do something!”

Horse Health Week is supported with a range of materials for both practices and clients, along with social media content, which vets can obtain on a USB stick from their MSD Animal Health Equine representative. The toolkit includes a series of five animations – one for each day of the week. They each cover a different topic including; horse connections, the importance of hand washing, equipment at shows, isolation and vaccination. There is also a social media campaign for practices to run called #BonVoyageBuzz, and a survey that will gather the views of horse owners on preventative healthcare.

For full details talk to your MSD Animal Health Account Manager, call us on 01908 685685 or refer to www.healthyhorses.co.uk/horse-week.