23 November 2015
First Horse Health Week Successfully Focused Vets on Equine Preventive Healthcare
Milton Keynes, 23 November 2015 – The results are out and MSD Animal Health’s first Horse Health Week (HHW) on 21st September 2015 proved to be a welcome and successful preventive health campaign by equine vets. This promotional week supported vets’ communications with their clients through educational materials for owners, news and features in the horse media, social media graphics and email templates, all supported by the launch of a new KBHH website (www.healthyhorses.co.uk).
Peter Young, Equine Business Manager comments: “We had a great response from the campaign and were pleased with the significant numbers of equine vets that got involved. Many of them fully engaged with all the materials we produced, using their social media feeds to the full and drawing the attention of their clients on the important issues surrounding preventive health.”
“Horse Health Week was a natural development within our successful Keeping Britain’s Horses Healthy campaign and we have been delighted with the large number of practices that have become involved in the programme and extended the dialogue on equine preventive healthcare throughout the year. Horse Health Week provided vets with a highly focused campaign on the seven key health topics which are most important to the horse and we were reassured by the extent that equine vets got involved and understood the educational and commercial opportunities provided by the campaign.”
For full details talk to your MSD Animal Health Account Manager, call us on 01908 685685 or refer to www.healthyhorses.co.uk.
About MSD Animal Health
Today's MSD is a global healthcare leader working to help the world be well. MSD Animal Health, a division of Merck & Co., Inc., Kenilworth, NJ, USA., is the global animal health business unit of MSD. Through its commitment to theScience of Healthier Animals™, MSD Animal Health offers veterinarians, farmers, pet owners and governments one of the widest range of veterinary pharmaceuticals, vaccines and health management solutions and services. MSD Animal Health is dedicated to preserving and improving the health, well-being and performance of animals. It invests extensively in dynamic and comprehensive R&D resources and a modern, global supply chain. MSD Animal Health is present in more than 50 countries, while its products are available in some 150 markets. For more information, visit www.msd-animal-health.com or connect with us on LinkedIn.
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