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26 April 2016

Bravecto Declares 12 as the Magic Number!

Milton Keynes, 26 April 2016 - Recent media coverage, generated through the Big Tick Project, highlighting the seriousness of diseases transmitted by ticks means pet owners will be more aware than ever of the importance of effective ectoparasitic control. Confirmed cases of babesiosis, a potentially life-threatening disease transmitted to dogs, and new figures from Public Health England suggesting a rise in cases of people testing positive for Lyme disease in the UK last year, highlight the need for greater awareness of ectoparasitic-borne disease among both vets and pet owners. MSD Animal Health (a division of Merck & Co., Inc., Kenilworth, NJ, USA.), however, understands the frustration at the lack of compliance from pet owners when it comes to tick and flea control. For this reason the Bravecto brand is focusing on 12 as being the magic number for vets and pet owners to remember.

Amanda Melvin, Senior Product Manager for Bravecto comments: “Vets understand the extraordinary connection owners have with their pets and share the same sense of connection with the animals they treat. The new Bravecto campaign will therefore focus on this relationship; bringing the brand to life and focusing on its 12 week immediate and persistent protection*– protection that kills 95% of fleas (C.felis) and 90% of ticks (I.ricinus) within 12 hours1”1

The new Bravecto campaign introduces Hamish the Bull Mastiff and his owner, in images that capture the extraordinary. Bravecto’s 12 week protection2 means fewer chances for pet owners to forget, with fewer treatments per year, in an easy to treat format

Amanda Melvin adds: “Vets in the UK have understood how Bravecto keeps families and pet together, making it the fastest growing ectoparasitic product in just 12 months, to become the number two best seller. We are therefore supporting this confidence with investment in a major programme of activity for vets and pet owners. Hamish is just an extraordinary start to an extraordinary year of support.”

Note to Editors
BRAVECTO®. Active ingredient: fluralaner. POM-V. Use medicines responsibly.
Further information is available from MSD Animal Health, Walton Manor, Walton, Milton Keynes MK7 7AJ.

*12 week immediate and persistent tick-killing activity against Ixodes ricinus, Dermacentor reticulatus and D. variabilis and 8-week immediate and persistent killing activity against Rhipicephalus sanguineus.


1 BRAVECTO® Chewable Tablets for Dogs Product Datasheet.
2 Please refer to the BRAVECTO® Summary of Product Characteristics for further information.