Animal Health Professionals Site

22 March 2017

‘No Hiding’ Campaign Launched to Empower Veterinary Nurses
Helping Get More Value from the Client Conversation

Milton Keynes, March 22, 2017 – MSD Animal Health (a division of Merck & Co., Inc., Kenilworth, NJ, USA) has launched its ‘No Hiding’ campaign, designed to empower vet nurses and front-of-house staff to share their unique expertise with pet owners and add value to the consultation process.

The ‘No Hiding’ campaign aims to help vet nurses and front-of-house staff understand how to get the best out of the client conversation. By discussing with clients their pet’s favourite hiding places, the campaign helps initiate the conversation on the parasites found in these often tucked-away places. The training and tools are designed to support the process and empower practice staff to uncover pet owner needs to ensure they get the best recommendation.

Amanda Melvin, Marketing Manager at MSD Animal Health comments: “Vet nurses and front-of-house staff are usually the first contact pet owners have with the practice. Yet the potential they have to add value to the whole consultation process is often underestimated. Our ‘No Hiding’ campaign has been designed to make use of this expertise by helping them find a way of sharing their knowledge. When it comes to pet owners this is usually best achieved by sharing those conversations about the unusual quirks and habits of their pets. That way they can uncover their hiding places and give them the best advice on parasite control.”

The ‘No Hiding’ campaign offers a range of resources for practices including in-practice training, social media support, and fun and interactive waiting room resources - demonstrating the practice’s expertise and allowing pet owners to share in the unique hiding habits of their pets.