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29 August 2017

Caring for a pet with diabetes?
You may be the next Diabetic Pet Carer of the Year!

Milton Keynes, August 29, 2017 – Diabetes is one of the most common endocrine diseases of cats and dogs and evidence suggests1 that, like humans, it may well be on the increase too. Early diagnosis, proper management and monitoring of a diabetic pet, however, can lead to a pet having a happy, healthy and active life. It demands love and commitment and, for this reason, MSD Animal Health is looking to award the Diabetic Pet Carer of the Year. The search is now on!

Pet lovers throughout the UK are being invited to nominate carers of diabetic pets. There are two award categories - one for pet owners and another for veterinary professionals who have made the extra effort to support their clients and patients after a diagnosis of diabetes. This is your chance to nominate either a cat or dog owner, or a veterinary professional you know who has shown great commitment to treating and caring for a diabetic pet. Nominations can be made at www.mypetonline.co.uk.

The awards have been created to celebrate and recognise the unique dedication and commitment it takes to successfully manage diabetes in pets in the run up to Pet Diabetes Month in November. The winners will be announced in December following Pet Diabetes Month.

Caroline Darouj, Product Manager at MSD Animal Health explains: “Managing pet diabetes effectively demands a high level of engagement from the owner in the pet’s treatment. Like human diabetes, the condition usually requires regular insulin injections to be given to control blood sugar levels – usually twice daily for most dogs or cats with the condition. Most owners consider their pet worth the commitment, however, as it can strengthen the bond between a pet and its owners. Pet owners who have tackled the condition mostly have a positive experience, with 70% of pet owners saying that having treated their own pet they would ‘without a doubt’ recommend that others in the same position go ahead and treat.2

Many of the same things that help human diabetics are also available to the owners of diabetic pets. For instance, 95% of human diabetics use medical delivery devices to administer their insulin. A similar device called VetPen® specifically designed to make it appropriate for dosing pets is now becoming increasingly popular. This makes it easier for owners to administer insulin safely and accurately.

Caroline adds: “We believe this commitment to diabetic pets is worth celebrating, recognising the many caring pet owners who commit to treating their pets as well as the veterinary practice staff who support them.”

Pet owners can nominate in the pet carer and professional pet carer categories before the deadline of 30th of November. All the details can be found at www.mypetonline.co.uk.

Note to editors
VetPen video available to view here www.mypetonline.co.uk/vetpen


References

1Diabetes global market research – July 2013, UK – MSD
2 Niessen S.J.M., Powney S., Guitian J., Niessen A. P.M., Pion P.D., Shaw J.A,M, and Church D.B., Evaluation of a quality-of-Life tool for dogs with diabetes mellitus, J Vet Intern Med 2012;26:953–961
2 Niessen S.J.M., Powney S., Guitian J., Niessen A. P.M., Pion P.D., Shaw J.A,M, and Church D.B., Evaluation of a quality-of-Life tool for cats with diabetes mellitus, J Vet Intern Med 2010;26:953–961