Dairy Farmers Rank SenseHub as the Best Cow Wearable Herd Monitoring System
MILTON KEYNES, U.K., 5th June 2025 – In an independent survey carried out by Kingshay in association with British Dairying magazine, MSD Animal Health’s SenseHub herd monitoring system has been announced as the UK’s best cow wearable monitoring technology.
The poll of British dairy farmers saw SenseHub competing against 16 other herd monitoring systems to emerge top in the British Dairying/Kingshay ‘Tried and Tested’ independent product review for cow wearable technology.
SenseHub was the most popular system in use by those farmers polled, and was also ranked as the best in test, earning a total of 68.6 points out of 95.
SenseHub scored the highest results in a range of categories including best for heat detection, best for ease of use, best for accuracy of data and best for ease of interpreting data. It also scored a lofty 4.6/5 in terms of the system farmers would recommend to their peers, and 4.5/5 for value for money.
“In such a competitive marketplace, it is extremely gratifying to hear that SenseHub is held in such high esteem by the people who use it on a day-to-day basis,” says Elizabeth Thornley, Technology Solutions Marketing Manager for MSD Animal Health’s Ruminant Business Unit.
“Choosing the most appropriate monitoring system to meet each herd’s individual needs is critical to ensuring the farmer, his/her staff, and the farm’s veterinary support team have access to reliable, accurate and easy to understand data which can be used to facilitate real improvements to the herd’s health, welfare, fertility and performance.
“The poll clearly showed that SenseHub users trust with complete confidence the heat and health related insights that their SenseHub systems produce, and that they would be more than happy to recommend SenseHub to their peers. But what the survey didn’t illustrate is that the SenseHub Ecosystem offers much more beyond using neck collars or ear-tags to monitor the fertility and health related indices of adult cows,” Ms Thornley continues.
“With the new SenseHub Youngstock application plan, farmers and their vets are now able to monitor the health of each and every animal within the herd from birth through to the end of their final lactation. This gives everyone involved in managing the farm’s youngstock and adult cow populations access to reliable data which can be used to make informed and proactive decisions which will optimise the lifetime performance of each young animal entering the herd.”
The wider SenseHub Ecosystem also includes in-line milk analysers which measure milk quality parameters including somatic cell count, butterfat, protein, lactose, blood content and conductivity as each milking takes place.
“Armed with this data, plus the ability to automatically segregate cows for inspection or treatment via a SenseHub sorting gate, farmers and their vets can easily build a picture of any developing issues within the herd, and quickly take the necessary steps needed to prevent a minor issue developing into a more serious problem.
“MSD Animal Health also provides a bespoke training service to help dairy farmers and their vets make better use of the data generated by SenseHubso that they can work together to improve herd health protocols and reproduction planning,” Ms Thornley concludes. “We are also focused on promoting the benefits of using preventative health protocols as a means of driving improvements in animal welfare and productivity. Having SenseHub named as the farmers’ choice for cow wearable monitoring technology is a milestone in our journey of integrating technological solutions with our portfolio of animal health products, all of which are designed to improve livestock performance and to enhance farm sustainability.”
For more information please visit https://uk.sensehub.com
About MSD Animal Health
At MSD, known as Merck & Co., Inc., Rahway, N.J., USA in the United States and Canada, we are unified around our purpose: We use the power of leading-edge science to save and improve lives around the world. For more than a century, we’ve been at the forefront of research, bringing forward medicines, vaccines and innovative health solutions for the world’s most challenging diseases. MSD Animal Health, a division of Merck & Co., Inc., Rahway, N.J., USA, is the global animal health business of MSD. Through its commitment to The Science of Healthier Animals®, MSD Animal Health offers veterinarians, farmers, producers, pet owners and governments one of the widest ranges of veterinary pharmaceuticals, vaccines and health management solutions and services as well as an extensive suite of connected technology that includes identification, traceability and monitoring products. MSD Animal Health is dedicated to preserving and improving the health, well-being and performance of animals and the people who care for them. It invests extensively in dynamic and comprehensive R&D resources and a modern, global supply chain. MSD Animal Health is present in more than 50 countries, while its products are available in some 150 markets. For more information, visit www.msd-animal-health.com and connect with us on LinkedIn and X (formerly Twitter).